The shift towards a culture that values product durability and sustainability would require ensuring better, more durable product design, providing useful consumer information (potentially including expected or minimum product lifetime, usage price (i.e., expected cost per usage unit), or a product passport), technical standardisation to benefit consumers (for example, a standard mobile phone charger) and better, cost-efficient, reparability of products. Measures to improve the durability of products could include: adopting rules on consumer information about the availability of spare parts to encourage the culture of repair, systematically considering durability criteria in technical standardisation and examining some environmental tax measures to discourage marketing and selling short-lived goods that cannot be mended (e.g. pay-as-you-throw waste tax or a tax on disposable products). A ban on products with built-in defects designed to end the product's life, i.e., a ban on planned obsolescence could also be a part of the solution.
Prolonging the duration of legal product guarantees, reforming key EU product legislation (the Ecodesign Directive and the Directive on Waste Electrical and Electronic Equipment) or developing a horizontal approach under the Ecodesign Directive to address product durability systematically in all product groups has also been proposed by consumer organisations.
Research and development in this area could also focus on product ecodesign and the sharing economy, where the economy is centred on product use (i.e., the rental, leasing, or subscription model) rather than on ownership.